Effects Of Income Inequality - 1038 Words

Equality is one of the biggest concerns in most societies. Independent of philosophy, culture, or religion, the society always care about this growing issue. Inequalities are shown in diverse ways by people’s position in the distribution of wealth or income but could also be related to other characteristics like having a disability, different ethnicity or background or gender. In the 2005 World Development Report elaborated by the World Bank, it is stated: â€Å"We now have considerable evidence that equity is also instrumental to the pursuit of long-term prosperity in aggregate terms for society as a whole† (World Bank,2005). However, the increasing growth inequality experienced in many developed and developing countries in recent times is†¦show more content†¦(Castillo-Merino, Sjoberg 2008). The impact in inequality is argued to occur in both ways, through the increasing demand for skilled workers and by the elimination of lower and middle skill jobs which le ads to an increasing competition for these lower-wage jobs. (Kochan, Riordan 2015) Another reason given for explaining inequality is Globalization. It is argued that the increase in trade and offshoring has contributed to income inequality. Countries such as India, China and Brazil are known to have very cheap labour costs and have become more competitive in the global market. As a result, when imports from these countries arrive, the products manufactured in the host country cannot compete with the prices, leading to job losses in these industries. Some studies have showed that since the 80’s, USA lost over one-third of its manufacturing jobs, additionally, workers that were displaced from manufacturing jobs but regain employment suffered a reduction in their wages of at least 20% Offshoring has also make an impact in jobs and wages, US firms during 2002-2008 had an increase in offshoring practices due to lower cost and â€Å"this resulted in an advantage by higher-skilled workers who undertake more abstract and communication dependent tasks in their jobsà ¢â‚¬ (Kochan, Riordan 2015). Another growing issue in certain countries is immigrants, and especially those that arrive illegally. They are moreShow MoreRelatedIncome Inequality And Their Effects2608 Words   |  11 PagesIncome Inequality and Their Effects Income inequality is talked about frequently in modern society. Most places around the world are feeling the weight and effects of income inequality. According to businessdictionary.com, the definition of income inequality is, â€Å"A measurement of the distribution of income that highlights the gap between individuals or households making most of the income in a given country and those making very little (â€Å"What is Income Inequality†).† This definition holds trueRead MoreIncome Inequality And Its Effect On The Environment2513 Words   |  11 Pages INCOME INEQUALITY AND ITS EFFECT ON THE ENVIRONMENT- III Student’s Name Course Dated â€Æ' INCOME INEQUALITY AND ITS EFFECT ON THE ENVIRONMENT INTRODUCTION Income inequality and its effect on environment have been highlighted by a number of authors. The previous paper in this regard highlighted general and government specific aspects of the two determinants of environment, environment degradation and health. The aim of this paper is to highlight the environmental emergency that emerges due incomeRead MoreThe Effect of Income Inequality on Economic Growth1341 Words   |  5 Pagesthe population barely owns $1.7 trillion (some 0.7% of the worlds wealth), about the same as the worlds 85 richest people. (http://www.globalissues.org/article/26/poverty-facts-and-stats) So, if somebody wonders why did I choose the subject of inequality the previous lines are exactly the reason. The hypothesis I will try to prove further in my paper is that the striking gap between rich and poor population in the world cannot lead to economic growth. Furthermore, Human Capital is considered toRead MoreThe Effects Of Income Inequality For Educated Women1691 Words   |  7 PagesThe Effects of Income Inequality for Educated Women Income is a necessity that millions of men and women rely on. While advances in technology continue to develop, the need for educated workers is expected to increase as well. Because of this, the belief that a college education will ensure a well-paying job and a life of success is still a motivating factor for many students. But what if perusing a degree in order to obtain these positions meant that you still earn less than your male counterpartRead MoreLabor Unions And Its Effect On Income Inequality912 Words   |  4 PagesLABOR UNIONS With many laws enacted to tarnish their effectiveness in the appearance of a better functioning economy, labor unions appear to have an unmistakable effect on income inequality. Western and Rosenfeld explain the power of the labor union and how important of a role it holds for its workers. Western and Rosenfeld analyzes the contributions that unions made and the consequences of their decline coupled with the rise in unfair wage distribution. Kristal supports that the lack of bargainingRead MoreEmployment Equity And Its Effect On Income Inequality2490 Words   |  10 Pagesthe numerical objective of Employment Equity Policy to increase the representation and dissemination of the four mentioned groups (Barker 2008). The thesis of this paper is to prove that employment equity is fair and necessary to diminish income inequality. To do so, the paper first reviews the available literatures and schools of thought. Then, the paper focuses more on addressing the thesis and providing evidences to support the argument. The paper ends with a short conclusion. The paper utilizedRead MoreEssay on Income Inequality and the Effect on Gender Diversity1080 Words   |  5 Pagesthe same time, it would seem fair that women and men would earn the same amount. However, this is not the case. Women, working alongside with men, are paid less than the men. This income inequality can cause women to work in other companies. As a result, gender diversity is reduced. To promote gender diversity, Income should be equal regardless of gender. Because women have been employed in the workforce for many years, they should be treated as equals to men. During the initial stage of employingRead MoreIncome Inequality: It’s Effect on African-American Single Mothers and Their Children1629 Words   |  7 PagesIncome Inequality: It’s Effect on African-American Single Mothers and Their Children. I believe that it’s not fair for single mothers to get paid less, when some of them are the back bones of this country. Currently the minimum wage, in the United States, is set to 8$ per hour. Women in general are only paid 77%, so it is appropriate to assume that through mathematics, women get a wage as high as $6.16. African-American women only get paid 64% of every dollar a man makes. If the minimum wage isRead MoreEducation And Income Inequality : New Evidence From Cross Country Data Essay927 Words   |  4 PagesLee published â€Å"Education and Income Inequality: New Evidence from Cross-Country Data† in the early 2000s (Gregorio Lee, 2002). This paper looks at empirical evidence on how educational factors, like higher educational attainment and equal distribution of education, play a significant role in income distribution. The authors Gregorio and Lee state that many other literature pieces emphasize education as one of the major factors affecting the degree o f income inequality (Gregorio Lee, 2002). GregorioRead MoreThe Effects of Wealth Inequality in the U.S.1484 Words   |  6 PagesGiovenco Political Science Inequality Paper 12-18-14 The Effects of Wealth Inequality in the United States Wealth inequality in the United States has grown tremendously since 1970. The United States continuously reveals higher rates of inequality as a result of perpetual support for free market capitalism. The high rates of wealth inequality cause the growing financial crisis to persist, lower socio-economic mobility, increase national poverty, and have adverse effects on health and well being

Why Do You Want For Attending John Wesley Honors College

Why do you want to participate in the John Wesley Honors College? The John Wesley Honors College is for driven students who wish to enrich their education in a Christ-centered community. The experience of the Honors College will challenge and empower me to develop into a well informed, deep-thinking, and resourceful servant leader. I have always had a passion for learning. As some kids dread school and learning, I have always been excited and intrigued by it. Learning answers and reasons why to questions has always interested me into discovering truth and ultimately lead to my successful academic career in high school. God has gifted me with this passion for learning and I wish to glorify God in my studies and onto my career later in life. This honors education is nationally renowned and Christ-centered. Giving the glory to God has been a challenge for me during my high school career because I go to a public school. I want to be able to give God all of the Glory in this Christ-centered program where not only my education can flourish, but also my faith will grow stronger. Thinking divergently has been something that many of my teachers have pushed me to do in high school and the opportunity to be a part of this honors college with discussion-style courses that will challenge me to think creatively will continue the learning style that I have been taught and am familiar with. In the Honors College, I will get the chance to work collaboratively with faculty on researchShow MoreRelatedInsight to Coach Carter Film7710 Words   |  31 Pagesstretches beyond gangs, drugs, prison, and yes†¦even basketball. Paramount Pictures presents an MTV Films Tollin/Robbins production of a Thomas Carter Film, â€Å"Coach Carter,† starring Samuel L. Jackson. Directed by Thomas Carter, written by Mark Schwahn and John Gatins, the film is inspired by the life of Ken Carter. Produced by Brian Robbins, Mike Tollin and David Gale, and executive-produced by Van Toffler, Thomas Carter, Sharla Sumpter and Caitlin Scanlon, the film also star s Robert Ri’chard, Rob BrownRead MoreDeveloping Management Skills404131 Words   |  1617 Pagesmymanagementlab is an online assessment and preparation solution for courses in Principles of Management, Human Resources, Strategy, and Organizational Behavior that helps you actively study and prepare material for class. Chapter-by-chapter activities, including built-in pretests and posttests, focus on what you need to learn and to review in order to succeed. Visit www.mymanagementlab.com to learn more. DEVELOPING MANAGEMENT SKILLS EIGHTH EDITION David A. Whetten BRIGHAM YOUNG UNIVERSITY Read MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 Pagesmechanical, photocopying, recording, or likewise. To obtain permission(s) to use material from this work, please submit a written request to Pearson Education, Inc., Permissions Department, One Lake Street, Upper Saddle River, New Jersey 07458, or you may fax your request to 201-236-3290. Many of the designations by manufacturers and sellers to distinguish their products are claimed as trademarks. Where those designations appear in this book, and the publisher was aware of a trademark claim, theRead MoreLibrary Management204752 Words   |  820 PagesManagement. . . . . . . . . . . . What Is Management? . . . . . . . . . . . . . . . . . . . Who Are Managers?. . . . . . . . . . . . . . . . . . . . . What Do Managers Do? . . . . . . . . . . . . . . . . . . Managerial Functions . . . . . . . . . . . . . . . . . . . M anagerial Roles . . . . . . . . . . . . . . . . . . . . . . . What Resources Do Managers Use? . . . . . . . . . What Skills Are Needed by Today’s Managers? . 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He previously taught at the University of Florida and at Oberlin College and has had visiting appointments at Stanford, Harvard, the University of Washington, and New York University. From 1998 to 2006, Jay served as Chair of the Statistics Department at California Polytechnic State University, San Luis Obispo. The StatisticsRead MoreCommon Knowledge : How Companies Thrive by Sharing What They Know56617 Words   |  227 Pagesnetworks--Economic aspects, Success in business. Page iii Common Knowledge How Companies Thrive by Sharing What They Know Nancy M. Dixon Harvard Business School Press Boston, Massachusetts Page iv Copyright 2000 President and Fellows of Harvard College All rights reserved Printed in the United States of America 04 03 02 01 00 5 4 32 1 Library of Congress Cataloging-in-Publication Data Dixon, Nancy M., 1937Common knowledge: how companies thrive by sharing what they know / Nancy M. Dixon. p. cm. 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Regardvii viii F OR EW OR D less of how much they liked the program, did they actually acquire the skills the program intended to teach them? But that’s still not enough. While users mayRead MoreProject Mgmt296381 Words   |  1186 PagesVollmann Manufacturing Planning Control for Supply Chain Management, Sixth Edition Jacobs and Chase, Operations and Supply Management: The Core, Second Edition Jacobs and Chase Operations and Supply Management, Thirteenth Edition Jacobs and Whybark, Why ERP? First Edition Larson and Gray, Project Management: The Managerial Process, Fifth Edition Leenders, Johnson, Flynn, and Fearon, Purchasing and Supply Management, Thirteenth Edition Nahmias, Production and Operations Analysis, Sixth Edition Olson

Query optimization Free Essays

The solution will bring down the use of specialized hardware thus helping reduce cost and making implementation faster and easier. We shall use a pattern matching algorithm to compare the drivers’ driving style to predefined patterns depicting rash driving. These patterns will be based on a number of various parameters such as speed of the vehicle, radius of turns etc. We will write a custom essay sample on Query optimization or any similar topic only for you Order Now If the patterns are matched then an alert will be generated in the form of a message, alarm or call. Keywords – Mobile Phones, Sensors, Driving Pattern, Android l. INTRODUCTION It goes without saying; a majority of accidents which occur are due to rash driving. Crashes caused by lack of alertness in vehicle drivers pose a serious danger to people. This is hazardous not only to drivers themselves but also often to the general public. According to the report of U. S. National Highway Traffic Safety Shish Chuddar et. Al. Administration (NATHAN), more than a million people have died in traffic crashes in the United States since 1966. Also the main reason for the occurrence of these disasters was reckless driving. Till date, the detection of rash driving has been based on visual observations by patrol officers. But detection through visual observations does not possess satisfactory results. So it is essential to develop systems that actively keep track of driver’s operating situations and generate alert on any insecure conditions to prevent accident. It is preferable that the actively monitoring system is real-time monitoring system with quick response, reliable with accurate performance, intrusive and has low cost. Mobile phone being a self-sufficient device, presents a mature hardware and software environment for the development of active rash driving monitoring system. The system based on mobile phone can function effectively on its own because mobile phones are highly portable; all necessary components are already integrated therein, and their communication services have vast coverage. The minimum requirement for such a mobile phone platform is the presence of simple sensors, e. G. , accelerometer and orientation sensor. Now- 2131 wry. I]cams. Org a-days, many phones, especially smart phones, meet this requirement In this paper, we emphasize on using mobile phones as the platform for rash driving detection system development, as they provide the combination for detection and communication functions. We shall build a yester that compares the driving style of the driver to predefined patterns depicting rash driving. These patterns will be based on a number of parameters like speed of vehicle, lane position maintenance and radius of turn. Driving patterns will be matched at real time. If the pattern matches the pre-stored pattern obtained in rash driving cases, immediately an alert would be generated and a message would be send to a concerned person. The performance of our system is evaluated by conducting real driving tests. During these tests, we drive regularly or imitate the rash driving related behaviors. We also vary the position and orientation of mobile phones in the vehicle for the purpose of validation. The results show that our detection system achieves good performance in terms of false negative and false positive. In particular, this paper is organized as follows: Section II represents the methodology involved in Rash Driving Detection which includes Mobile Orientation, Pattern Generation and Matching and Alert Generation. Section Ill represents the Mathematical Model that describes the input, output functionalities along with the success and failure cases. Section IV represents the System Design here we have mentioned about the nature of algorithm to be used for pattern matching. Section V represents the Energy Efficiency of the system. Section VI contains the implementation details of our system. Section VII concludes this paper. RASH DRIVING DETECTION A. Mobile Orientation The acceleration readings are provided by accelerometers in directions of x, y, and z axis, correspondingly represented by Ax; Ay and Az. Acceleration readings in direction of x-, y-, and z-axis are with regard to the body of the mobile phone. A mobile phone’s orientation can be determined by orientation angles, I. E. Pitch and roll values. Pitch and roll represent the rotation around y-axis and z-axis. In the simplest case, we assume that the mobile phone is laid flat in the vehicle, with the top of phone toward the head of vehicle, so that the accelerations on x-axis and y-axis represent the lateral and longitudinal accelerations of vehicle, respectively. However, the real situations are more complex. The mobile phone may be laid in the vehicle arbitrarily, neither flat nor heading toward the head of the vehicle. Therefore, we set a calibration procedure to help the system determine what direction is longitudinal. 2132 B. Pattern Generation and Matching The calibration procedure begins to work when the system detects the vehicle starts to move. Its starting movement gives the mobile phone a continuously initial longitudinal acceleration, either forward (to get off directly) or backward (to back off the vehicle first). We denote this acceleration as vector AAA. It is much different from that in human movement. Next, we denote the angle between vector Ax and AAA as the angle between vector Ayah and AAA. These two angles are calculated as: driver’s side and a message is sent to a person whose contact details are taken into he system initially at the time of installation of the application. The message would contain a link providing the latitudinal and longitudinal coordinates of the current position of the driver. The exact location is determined through GAPS. Thus, if the message is successfully delivered, an alert notification would be generated at the driver site and the driver will be rescued with the immediate effect. MATHEMATICAL MODEL S= {Ax, Ay, AZ, eye , ex, If,C, Altar, Alone, An, Ink, save, sham, Dry, AAA, LLC , SEC, UP,IF, FAA, Deed, Then the lateral and longitudinal components of acceleration are calculated using the formula: We have stored the test cases of rash driving data in a file. At run time, we will be matching the above obtained values with the pre-stored data using an efficient pattern matching algorithm. Let S be the system that describes â€Å"Mobile based monitoring of driving patterns. † Let A is the set of x, y and z components of acceleration. Let O is the set of pitch and roll values obtained from orientation sensor. Inputs: {Ax, Ay,Az 0= { eye , Oz} Let C is the set of lateral and longitudinal components of acceleration. Output: C = {Altar, Alone } Function: Sec: (A, 0) -+ C Where F is a non-injective function C. Alert Generation Once the pattern is successfully matched, an alarm is generated at the 2133 Let V is the set representing the average speed reached during driving and the maximum speed of the vehicle. How to cite Query optimization, Papers

An Analysis of the Global Significance of the 2012 London Summer Olympics Opening Ceremony free essay sample

Introduction Sport is seen as the most desirable element of television viewing. It has played a significant role in the growth of television, especially during its emergence as a global technological innovation in the 1960s (Whannel, 2009:201). It can be agreed that television has transformed sport, in a way that it is rare to have one week without an international televised sporting event (Glenn, forthcoming). The live broadcasts of sporting events have the power to engage viewers with an embedded suspense of ‘who will win? It has been internationalized and become globalised in a way that fans in South Africa can follow the fortunes of Tour de France or the German Formula One Racing (Glenn, forthcoming). This essay will analyse how the live broadcast of the 2012 London Olympics Opening Ceremony constitutes as a media event and the global significance that it devotes to the host country. Definitions and Types To understand the concept of what constitutes as a media event, we us e the description given by Dayan and Katz (1992). According to these two authors, media events are monopolistic interruptions of routine. They intervene in the scheduled flow of broadcasting (1992:5) and stimulate viewers to turn to the event. These media events can be subdivided into three scripts as defined by Dayan and Katz (1992). However, this analysis of the 2012 LSOOC only constitutes for two of the ‘scripts’, more specifically ‘Coronations’ and ‘Contests’. Dayan and Katz (1992) define ‘Contests’ as â€Å"rule-governed battles† where individuals or teams compete for victory. These ‘battles’ include major sporting events such as the Olympic Games or presidential elections. They are recurrent rituals that are held every given season. Similar to ‘Contests’, ‘Coronations’ are also rituals. They proceed according to strict rules. However, these rules are governed by tradition as oppose to authority. ‘Coronations’ are ceremonial the â€Å"rites of passage† (1992:31) such as festivities and royal traditions. ‘Coronations’ accelerate the viewer’s anticipation of whether the event will succeed or be undermined as the result of a minor miscalculation. The opening ceremony of the 2012 Olympic Games classifies as a Coronation in itself; as it glorifies the chosen country as a host and invites audiences to promote unity and celebrate tradition. Concurrently, mixed elements of Contests among the opening ceremonies of past Olympic Games and other mega sporting events are notable. Major-sporting events as a Media Events The Olympic Games are pre-planned in a way that it dominates the pages of major newspapers. This sporting event is promoted in a manner that it urges women to provide the necessary ‘viewing-orientated snack food for their menfolk’ (Whannel 2009:206). Media events that involve sport often become the occasion for carnivalesque behaviour, this includes: face painting, singing, parting and the wearing of eccentric costumes and headgear. At the 2012 London Olympic Games, South African supporters wore green and gold to represent the country along with festively adorned safety helmets and blew through long plastic horns to create uproar. However, It was noticed that when the host country’s team was no longer involved in the event as in the 2010 Fifa World Cup, although South Africa failed to qualify for the finals, the South African flag was still seen flying. This is a way in which support went to the African teams left in the tournament. This is a way in which support goes to teams perceived to be representative (Glenn, forthcoming). This sort of behaviour is motivated in and around public venues that provide large television screens for viewing pleasure. The manipulation of time and space has led to the accessibility of television in bars and restaurants which led to the construction of a world enabled public sphere. Consequently, the event itself becomes a dispersed occasion taking place not only at the sports arena, but also within homes and other public places. The Olympics Games The Olympic Games is a major internationalized media event, it highlights both summer and winter sports in which athletes from around the world can participate in. The Olympic Games are considered to be the worlds’ most notable contest with more than 200 nations competing. The Summer Olympic Games are held quadrennialy, meaning that the event occurs every four years. Media events are live television broadcasts. The rise of television has allowed for audiences to act as a witness to the spectacle. While sporting tournaments offer commentary to shape the spectators perceptions, ‘Contests’ and ‘Coronations’ invite the audience at home and at the live event to act as partisans and judges. The audience is then obligated to assess the team’s performance not only in the games, but also the display of the opening ceremony, in which the national identity of the country is unveiled. The Olympic Charter is a set of rules and guidelines for the Olympic Games, used to govern the Olympic movement. It promotes the fundamental principles of Olympism. According to the Olympic Charter (2011), Olympism describes the term coined to refer to a ‘philosophy of life’ that blends sports with education and culture. It strives for the educational value of being a good role model and the respect of universal ethics including: friendship, generosity, non-discrimination and respect for others. Consequently, the International Olympic Committee encourages that every series of Olympic Games be superior to the previous one. Impact of the Olympic Games on Host City The staging of a ‘mega-sports event’ such as the Olympic Games are seen as a major opportunity for the transformation of countries like China in 2008. The hosting of this event not only attracted a large amount of tourism, but it gave citizens the opportunity to travel to the host country and to promote unity and glorify the nation that they had come to retreat in. This enhanced the nation’s world status and built its reputation on a global stage. These media events can be identified by its tourism incentive, and its impacts on the host city. The effects can be either positive or negative. Ultimately, it tends to publically lead the host city towards a positive image even though it does not result in immediate economic benefits. Many theoreticians have argued that the staging of these events only result in negative impacts such as overcrowding increased taxes and a disruption in road works due to Olympic related building (Cashman, 2002:7). However, Cashman (2002) argues that the staging of the Olympic Games is in fact a matter of continuing â€Å"debate and controversy†. In the 2012 London Games there were a number of controversies that surrounded the Games, regarding as to whether issues of ‘cultural elements’ played a role in forming the 2012 iconography. Figure 1: London 2012 Olympics Emblem Figure 1 is a display of the emblem that was used to promote the London 2012 Olympic Games. The image was based on the year 2012 and designed in an aim to appeal to today’s ‘cyber-culture generation’. The debate that surrounded this emblem had received a lot of criticism. Some critics saw it as it resembling many things, from a jagged representation of the Nazi symbol to a sexual act performed by an animated sitcom character. When an official of the IOC committee was confronted, he had this to say: â€Å"The London 2012 logo represents the figure 2012, nothing else† (Borger, 2011). London as a host city London has hosted the games on two previous occasions, first in 1908 and then again forty years later in 1948. The games were also scheduled to be held in London in 1944 but were cancelled as a reaction of World War 2. The 2012 London Summer Olympics made it the third time that London had held the games. This signifies London as a world-leading and financially developed nation and that is seen as the power capital of the world. 2012 London Summer Olympics Opening Ceremony The opening ceremonies of major media events are amongst the most watched television events on the planet (The Vigilant Citizen, 2012). They are seen as an exceptional opportunity for the host country to restructure itself to the world. Traditionally, it celebrates the culture and history of the host nation. However, the 2012 LSOOC endured itself as a ritual display that celebrated the goals and symbolism of London as world elite capital. The opening ceremony of the 2012 London Summer Olympics was held on the 27 July 2012. It was entitled ‘Isle of Wonder’. The ceremony was designed by director of Slumdog Millionaire (2008), Danny Boyle. The ceremony focused on the history of Britain and the actors that influenced it. The ceremony commenced with an ancient land in England, and followed through the Industrial Revolution. The ceremony was told with the use of symbolic references that reminiscent the ‘occult’ history of Great Britain (The Olympics, 2012). The ceremony commenced with a green peasant land that was inspired by Shakespeare’s The Tempest (1610), which was also set on a dreamlike isle. It represented the rural ideal that gave way to the Industrial Revolution. This signified the nation’s importance of England’s Glastonbury Tor to the rest of the world. The height of the green land introduced an important change in England. The strive for the Industrial Revolution was heavily influenced by secret societies such as the Illuminati, this was represented by a display of men in top hats coordinating the transformation from a peasant land to an economic social system positioned in the 18th century. The rest of the opening ceremony emphasised on other national features such as the National Health System that glorifies Britain as a nation devoted to its people. The ceremony then concluded with the lighting of the Olympic Cauldron, which was composed of petals that represented each participating nation (The Olympics, 2012). In opposition to the 2012 LSOOC being the greatest show ever seen, Woods (2012) argues that London neglected the opportunity to showcase the negative aspects of Britain’s controversial history. The opening ceremony abandoned the chapter between the Industrial Revolution and World War 1 (1914), when Britain perpetually transformed global history. It could be said that the country is suffering from ‘collective amnesia’ as to whether this imperial past should be glorified or precluded. The ceremony was seen as a pled for a reconstruction of the ‘hermetic image’ of Britain. This patriarchal vision portrayed in the opening ceremony signified London as an impenetrable nation. Contradictory, without Britain’s colonial past the contemporary realm would be undefined to all. Therefore Britain remains an important sector of the world. The 2012 LSOOC confirmed that there is a manner to celebrate a controversial country’s history, without acknowledging its â€Å"imperial nostalgia†. Coverage of the Olympic Games Media Events has the ability to monopolise airwaves and interrupt ordinary broadcasting schedules. It demands the exclusive control over television rights as a strategy to maximise audience viewership and advertising revenue. In 1960, South Africa was banned from competing in the Olympic Games as a result of the apartheid era, the nation the returned to the Olympic scene in 1992. With the nation competing, mass audiences were immediately attracted and resulted in the monopolisation of South African television channels. The International Olympic Committee is committed to providing television coverage of the event to a worldwide audience. The 2012 London Olympic Games were broadcasted by a number of both local and international broadcasters. In South Africa, The South African Broadcasting Corporation (hereafter SABC) was granted as the official broadcaster of the 2012 London Olympic Games. The broadcasting organisation delivered the coverage of the Olympic Games across three television channels in all of the country’s’ official languages. SABC 2 was the home of the Olympic Games, while additional content was broadcasted on other channels. During the two weeks of the Olympic Games in London, viewers switched to social media to share their thoughts and experiences of the sporting spectacular. The rise of digital journalism in South Africa allowed for viewers to generate feedback n social media platforms. The display of the 2012 London Olympic Games opening ceremony left viewers in an awe as to how Rio would top the ceremony in 2016. Media mogul Rupert Murdoch (2012) said that the opening ceremony was a great success, even though it was overly â€Å"politically correct†. Conclusion The Audience that viewed the Games might remember the exceptional moments of their national team winning a contest. The key moment for South African audiences viewing the Games was accelerated when the first gold medal was won by South Africa’s Chad le Close for the men’s 200m butterfly final. This, considering that in pre-apartheid South Africa, segregation held a persuasive presence and excluded South Africa from participating in televised events, was seen as a major highlight and tribute to their country for South African fans watching the event. However, viewers are more likely to remember the spectacle version of the opening ceremony that the accumulation of gold medals. The overall impression of a host country is ‘unlikely’ to change due to a well-conducted opening ceremony. London camouflaged its controversial history about the acceleration of World War 1 and unveiled its national features that Britain has to be proud of. Words:  ±2300 References Borger, J. 2011. Iran claims London 2012 Olympics Logo spells the word ‘Zion’. In Guardian. 28 February. Available: http://www. guardian. co. uk/world/2011/feb/28/iran-london-olympics-logo-zion [2012, September 04]. Cashman, R. 2002. Impact of the Games on Olympic host cities. Barcelona: Centre d’Estudis Olimpics (UAB). Available: http://olympicstudies. uab. es/lectures/web/pdf/cashman. pdf [2012, September 12] Chateau de Vidy. 2011. Olympic Charter. International Olympic Committee. Switzerland: Lausanne. Available: http://www. olympic. org/Documents/olympic_charter_en. pdf [2010, August 20] Dayan, D and Katz, E. 1992. Defining Media Events: High Holidays of Mass Communication. In Media Events: The Live Broadcasting of History. Cambridge (Massachuestts) and London: Harvard University Press. pp1 24 Dayan, D and Katz, E. 1992. Scripting Media Events: Contest, Conquest and Coronation. In Media Events: The Live Broadcasting of History. Cambridge (Massachusetts) and London: Harvard University Press. pp25 – 53 Debate. org. 2012. 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